Tales With Taylor
Date 11-03-2026
Episode 96:
Caitlin Penny
You Need Strategy, an Authentic Brand & Smarter Business Systems
In this episode of Tales with Taylor, the conversation explores what it takes to build a business that stands out, attract the right clients, and create a brand that feels authentic both online and in person.
Listen to this Episode and learn
why showing your personality matters, why your clients may need something different from what they initially ask for, and how having organized brand assets can make running your business much easier.
What You’ll Learn in Episode 96
↪ Why having a great product or service doesn't mean customers will automatically find you
↪ Why every business needs a strategy to reach its target audience
↪ When and why you should revisit your brand messaging
↪ How to make sure your online and in-person branding are consistent
↪ Why showing your personality can help clients connect with your business
↪ How to become more comfortable using your own voice and image in marketing
↪ Why people often choose to work with businesses they genuinely like and relate to
↪ How to identify what clients actually need instead of simply selling what they initially request
↪ Why focusing on your ideal audience is better than trying to appeal to everyone
↪ How clearly defined goals can guide your business decisions
↪ Why simple solutions are often more effective than complicated systems
↪ How a brand guide and organized assets help maintain consistency
↪ How AI and automation can support everyday business operations
Our Guest: Caitlin Penny
Caitlin Penny is the founder of Copper Theory Creative, a brand design and strategy studio built specifically for businesses that refuse to be boring or forgettable.
Caitlin works directly with founders and leadership teams to uncover how their businesses are actually being perceived. From there, she helps them realign their brand, messaging, and overall presence so it truly matches the high quality of the work they do. She finds that once that alignment finally clicks, it brings a massive wave of confidence, and the brand starts working just as hard as the team behind it.
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Social Media Links
LinkedIn: Caitlin Penny
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