Alika Victor is a Board Certified Health & Wellness Coach, Practical Wellness & Sustainable Performance Expert, speaker, and founder of Thrive Now Wellness.

After more than a decade leading product strategy and operational excellence in healthcare technology, Alika now helps busy professionals, entrepreneurs, and caregivers reduce stress, prevent burnout, and develop sustainable habits that work within the realities of everyday life.

Her strengths-centered coaching approach helps people move away from constantly focusing on what's wrong and instead reconnect with the resilience, capabilities, and successes they already possess.

Through her Practical Wellness Method™, Alika combines evidence-based behavior change, tiny experiments, resilience practices, and personalized coaching to help people create lasting positive changes.

She is also a movement and flow artist and writer/director who believes joy, creativity, and play are essential components of well-being.

Her mission is to help people feel healthier, more resilient, and more like themselves again.