Tales With Taylor

Date 01-13-2026

Episode 54:

Amy Foeller

Hidden Fees, Cash Flow & Financial Clarity

Taylor sits down with Amy Foeller, Founder of The CFO Service, to uncover the hidden financial mistakes quietly draining small business owners, and what to do about them.

Listen to this Episode

Amy pulls back the curtain on hidden fees eating away at your bottom line, the most common (and costly) financial blind spots business owners make, and how gaining clarity around your numbers can be the difference between constant stress and sustainable growth.

What You’ll Learn in Episode 54

↪ The hidden fees quietly eating away at business profits

↪ The biggest financial mistakes small business owners make

↪ Why revenue doesn’t equal profitability

↪ How to maintain consistent, positive cash flow

↪ How Amy first fell in love with finance — and why it matters

↪ Why having a fractional CFO can transform your business

Our Guest: Amy Foeller

Amy Foeller is the Founder of The CFO Service, a fractional CFO firm dedicated to helping small business owners gain financial clarity, confidence, and control.

Her passion for numbers began in a high school accounting class and grew through years of hands-on experience — eventually revealing a massive gap: too many entrepreneurs are building businesses without proper financial guidance.

Since founding The CFO Service in January 2023, Amy has helped business owners increase revenue, improve profitability, and maintain steady cash flow by providing clear direction, focused goals, and observable results.

Beyond finance, Amy is an avid crocheter, pianist, aviation enthusiast, and volunteer. She serves as Treasurer on the board of NAWBO Phoenix and mentors fellow entrepreneurs through SCORE, combining her love of numbers with her passion for helping others succeed.